STRATEGIC CONTENT, BUILT AND SCALED LIKE A PRODUCT
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At CONTENT CO, we design content strategies with a product mindset, using data, creativity, and storytelling to help our clients build stronger connections, grow their audiences, and unlock new business opportunities.
We believe that content should be built, tested, and refined like a product: grounded in audience insights, designed for growth, and constantly improving through experimentation.
Our global team helps clients translate ideas into stories that travel across cultures, platforms, and languages. From the newsroom to the pitch, we build strategies that turn conversations into lasting connections.
Soccer division
Soccer isn’t just a sport, it’s one of the world’s most powerful storytelling platforms.
At CONTENT CO, we help leagues, clubs, and brands grow their global presence by designing content strategies that bridge sport and culture.
Working with Leagues Cup and J.League, we’ve developed a proven framework for soccer content strategy, blending data analysis, cultural insight, and creator collaboration to grow audiences and strengthen emotional connections. Our work transforms social media channels into ecosystems where global storytelling meets local passion.
What we deliver
Global social media strategy
Multi-language operation
Audience segmentation and fan insights
Influencer and creator collaborations
Content localization
Real-time storytelling and newsjacking
Editorial and multimedia production
Content playbooks and performance reporting
Business development
Public Relations
Enterprise division
CONTENT CO helps global companies and startups turn strategy into storytelling.
Guided by our content-as-product approach, we design communication systems that use data, creativity, and experimentation to strengthen reputation, connect audiences, and drive sustainable growth.
Our work with organizations such as Amazon Web Services (AWS), EBANX, and Unico Skill shows how content can create business impact when treated as a long-term product, not a campaign.
From executive positioning and public relations to digital strategy and audience development, we build frameworks that help leaders and brands communicate with authenticity and influence.
What we deliver
Strategic communications
Thought leadership
Content strategy and operations
PR and media relations across regions
Social media and executive positioning
Digital storytelling
Multimedia content
Social listening and market insights
Media training
Crisis and information integrity consulting
Our partners
Content CO leads the digital content strategy and execution for Leagues Cup, an exciting soccer tournament sanctioned by Concacaf that features teams from Major League Soccer (MLS) and Liga MX (Mexico).
Our team manages a multi-language content operation (English, Spanish, French), aiming to inform, educate, and entertain soccer fans year-round.
Leveraging real-time analytics, influencer collaborations, and culturally relevant storytelling, we position Leagues Cup as an essential sporting event, deepening fan engagement and amplifying rivalry narratives.
We are supporting Japan’s top football league in its next phase of internationalization, helping showcase what makes Japanese football unique to global audiences.
Through data-driven strategy, social listening, and culturally resonant storytelling, we’re designing a global content framework that connects J.League’s passion, creativity, and community spirit with new fans around the world.
Founded in Brazil in 2012, EBANX is a leading payments platform connecting global companies with customers from some of the fastest-growing digital markets worldwide. Content CO supports EBANX as a strategic communications partner in the United States, Brazil, and Europe.
Our collaboration amplifies EBANX's innovative payment solutions, technological advancements, and governance practices that drive sustainable growth.
Together, we've secured significant media placements in top-tier outlets, including Reuters, Bloomberg, CNN, The Economic Times, BBC, Forbes, AP, Valor Econômico, Folha de S. Paulo, O Globo, GloboNews, TV Band, CNBC, and many more, enhancing EBANX’s global visibility and impact.
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Content CO collaborates closely with Amazon Web Services (AWS), specifically supporting the communications strategy of Paula Bellizia, AWS’s Vice President for Latin America.
Our role is to craft and execute targeted content and social-media strategies that reinforce AWS’s position as the global cloud-computing leader.
By participating in key events, developing thought-leadership narratives and activating engaging social-media campaigns, we showcase AWS’s innovations and commitment to critical issues.
This partnership helps AWS build trust and forge meaningful connections across Latin America and beyond.
Unico Skill is democratizing high-quality education through the innovative concept of "education as a benefit," addressing critical challenges such as talent retention, continuous professional development, upskilling & reskilling, and productivity enhancement.
Content CO executes an integrated communications strategy encompassing public relations, proprietary content, and digital presence.
Leveraging tailored messaging for C-level, HR leaders, and employees, our approach strengthens brand awareness, attracts new clients, and deepens engagement with existing users.
Through media partnerships, social media activations, and editorial content, we position Unico Skill as a pioneer reshaping the future of workplace education and talent management.
GUT is an award-winning full-service advertising agency, acclaimed as Cannes Independent Network of the Year in 2023.
Content CO partners with GUT, providing strategic social listening insights and editorial consultancy to enhance the effectiveness of campaigns for their global clientele, deepening engagement and resonance across multiple markets.
Accessercise, co-founded by British Paralympic medalist Ali Jawad and world champion sailor Sam Brearey, is a pioneering fitness platform designed specifically for people with disabilities.
Content CO is spearheading the launch of Accessercise in Brazil, collaborating on strategic planning, public relations, and digital content management.
Supported by Brazil's National Association of Sport for People with Disabilities (ANDE), our joint efforts have already garnered significant media attention, positioning them as a groundbreaking resource for physical activity and inclusion across Brazil.
Amplemarket, with offices in San Francisco (USA) and Lisbon (Portugal), harnesses generative artificial intelligence to enhance B2B (business-to-business) sales processes.
Content CO collaborated closely with Amplemarket on the launch of its AI Sales Copilot in the United States market, providing comprehensive communications support and content strategies tailored for maximum visibility and impact in the competitive technology landscape.
One of the leading influencer marketing agencies in Brazil (7 out of 10 Brazilians on Instagram follow an account managed by them), Banca Digital uses social listening studies produced by CONTENT CO in their editorial and commercial strategies.
Created by Rita Lobo, a pioneering chef in Brazil's Real Food movement (focused on promoting sustainable diets based on minimally processed foods), Panelinha seamlessly integrates science, culture, and experimentation from its own test kitchen. Its curated array of recipes spans across TV shows, books, and various social media platforms.
CONTENT CO has partnered with Panelinha to revamp their content creation team and develop a dynamic content strategy aimed at enhancing their digital presence. This five-month project has resulted in the rollout of innovative initiatives, including the launch of their WhatsApp channel, recognized as a global benchmark by Meta.
Cartograma
CARTOGRAMA is a cutting-edge digital service proudly brought to you by CONTENT CO.
Our debut offering is more than just a weekly newsletter; it's your compass for the dynamic realm of social media. This tool equips you with invaluable insights for navigating through trends and presents a carefully curated agenda of noteworthy events.
Powered by a fusion of AI, APIs and human expertise, the CARTOGRAMA database currently houses over 12,000 events, expanding daily to encompass global announcements.
CARTOGRAMA serves as a strategic partner for our clients, offering a treasure trove of meticulously verified, relevant, and accurate information. This invaluable resource empowers brands to anticipate and engage in viral conversations, authentically granting a competitive edge in navigating the ever-shifting landscape of public sentiment.
As of now, CARTOGRAMA speaks Portuguese, catering to the vibrant Brazilian market. Forthcoming versions are poised to embrace a multitude of languages and markets.
Embark on this transformative journey with CARTOGRAMA and reshape your media engagement strategy!
Leadership
The intersection between communications and technology has been shaping my career over the last 15 years. After leading some of the major newsrooms in Brazil, I moved to the tech industry to lead global editorial initiatives, content moderation and public relations. I have a wealth of experience with content strategy, social media, product and cross-functional work, with particular focus on user experience and media relations.
Former VP of Digital Content & Communications at Orlando City Soccer Club, I am a seasoned leader in sports media, digital strategy, sponsorship activation, and content production, with nearly two decades of experience developing multicultural sports communities for investors, brands, federations, clubs, properties, rights-holders, media companies, and event organizers across 30+ countries.
I am a strategy-minded journalist with a passion for leveraging technology to improve the way we communicate and stay informed. Throughout my career, I have led editorial teams in Brazil and LatAm as well as spearheaded high-level projects focused on meeting customer needs, serving the public conversation, and strengthening business models. Additionally, I have experience and educational background in digital marketing.
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