CONTENT CO

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CONTENT CO is a content strategy agency for clients who believe in connecting people through good storytelling.

We use a product mindset in everything we do, using data to understand user needs and investing in experimentation to improve reach and impact.

Over the last 10 years, we have worked on identifying trends and developing engaging content on social platforms. We learned that listening to your target audience is as important as spreading a message, and knowing the right time to act makes all the difference.

The agency was created in 2023, supporting clients in the US, Europe, Brazil and Latin America. We provide multiple services such as content strategy and operation; social media; public relations; executive communication; social listening and media training.

What we do

We understand the real importance of developing strategies based on both business goals and the needs of the target audience. We believe that every piece of content must serve a purpose, ensuring your brand's message is not just heard but remembered, and creates lasting connections through the power of storytelling.

We build and maintain relationships with the media to help you share your story. We believe that a shared interest exists between our clients and the press, and success hinges on identifying this common ground, understanding the journalistic perspective and staying at the forefront of trends that resonate with their audience.

We offer a customized platform-agnostic service that provides real-time insights to brands interested in engaging with emerging conversations on social media during exogenous events. Our approach prioritizes what is happening around the client, considering the broader context, rather than just focusing on themselves.

We manage social media accounts with a distinct advantage: we've worn the hats of both the content creators' and platform executives. This dual perspective grants us a complete understanding of social media dynamics, enabling your brand to leverage algorithms to the fullest.

Digital marketing is not just about reaching people; it's about understanding, engaging, and influencing. We're here to ensure your brand becomes a meaningful part of the conversation, because trying to force the dialogue is costly and often fails.

We serve as trusted consultants, offering expertise in enhancing content strategies, building strong teams, planning and executing media projects, and managing crises effectively. As specialists in information integrity, we also assist brands in countering, preventing, and distancing themselves from misinformative, toxic, and malicious narratives. We provide comprehensive guidance to companies seeking to optimize their online presence safely.

We're firm believers in the potency of organic reach and the idea that certain messages are best earned, not bought.

Our partners

Founded in Brazil in 2012, EBANX is the leading payments platform connecting global companies with customers from one of the fastest-growing digital markets in the world. We started our partnership with EBANX in 2023, focused on the US market. In 2024, we expanded our scope to other regions.

We are honored to stand by their side as a trusted partner in the US, Brazil, Africa and global English markets.

CONTENT CO is dedicated to amplifying EBANX's story, showcasing its technological advancements, governance practices that drive sustainable growth, and compelling narratives that inspire. We are also engaged in fostering EBANX's business development by building and nurturing valuable relationships with key stakeholders in the media landscape, which empower EBANX to expand its reach, influence, and impact.

This partnership has been yielding impactful results, such as Reuters' participation as the global content and media partner of the Payments Summit 2023, an event powered by EBANX, Bloomberg's coverage of EBANX's expansion into the Indian market and the Beyond Borders 2024 report, along with numerous other articles featuring EBANX or its executives as sources in publications like Reuters, Forbes, AP, American Banker, Fintech Nexus, Yahoo, Benzinga, Valor Econômico, O Globo, Exame, Folha de S. Paulo, Época Negócios, Radio CBN, BandNews FM, and hundreds of other outlets in all the markets where we operate.

We are partnering with GUT Agency to build the content strategy and operations for the 2024 Leagues Cup. The competition brings together all the 47 soccer teams from MLS (US and Canada) and Liga MX (Mexico) to compete in the World Cup-style tournament sanctioned by Concacaf.

CONTENT CO is in charge of the editorial strategy and the whole digital operation in 3 languages (English, Spanish and French), focused on three main areas: inform, explain and delight the fans.

This partnership marks an exciting chapter in soccer within the United States, especially with the country gearing up to host major international tournaments like Copa America, the FIFA Clubs World Cup in 2025, and the FIFA World Cup in 2026.

We are also partnering with GUT Agency to provide social listening studies and editorial consultancy to their clients.

GUT is a full-service Ad Agency with offices in the United States, Canada, Brazil, Argentina, Mexico and The Netherlands. The agency was nominated as #1 Cannes Independent Network of the year in 2023.

Accessercise is a pioneering fitness company co-founded by British Paralympic medalist Ali Jawad and world champion sailor Sam Brearey, introducing an innovative fitness app tailored exclusively for individuals with disabilities. Accessercise is currently live in the UK, Ireland, and Ukraine.

CONTENT CO is partnering with Accessercise to launch the service in Brazil. Backed by the National Association of Sport for People with Disabilities (ANDE), the startup has received approval under the Brazilian sports incentive law and is currently in the fundraising phase. The objective is to roll out Accessercise across Brazil at the later in the year.

Created by Rita Lobo, a pioneering chef in Brazil's Real Food movement (focused on promoting sustainable diets based on minimally processed foods), Panelinha seamlessly integrates science, culture, and experimentation from its own test kitchen. Its curated array of recipes spans across TV shows, books, and various social media platforms.

CONTENT CO has partnered with Panelinha to revamp their content creation team and develop a dynamic content strategy aimed at enhancing their digital presence. This five-month project has resulted in the rollout of innovative initiatives, including the launch of their WhatsApp channel, recognized as a global benchmark by Meta.

Cartograma

CARTOGRAMA is a cutting-edge digital service proudly brought to you by CONTENT CO.

Our debut offering is more than just a weekly newsletter; it's your compass for the dynamic realm of social media. This tool equips you with invaluable insights for navigating through trends and presents a carefully curated agenda of noteworthy events.

Powered by a fusion of AI, APIs and human expertise, the CARTOGRAMA database currently houses over 12,000 events, expanding daily to encompass global announcements.
CARTOGRAMA serves as a strategic partner for our clients, offering a treasure trove of meticulously verified, relevant, and accurate information. This invaluable resource empowers brands to anticipate and engage in viral conversations, authentically granting a competitive edge in navigating the ever-shifting landscape of public sentiment.
As of now, CARTOGRAMA speaks Portuguese, catering to the vibrant Brazilian market. Forthcoming versions are poised to embrace a multitude of languages and markets.

Embark on this transformative journey with CARTOGRAMA and reshape your media engagement strategy!

Contact

The intersection between communications and technology has been shaping my career over the last 15 years. After leading some of the major newsrooms in Brazil, I moved to the tech industry to lead global editorial initiatives, content moderation and public relations. I have a wealth of experience with content strategy, social media, product and cross-functional work, with particular focus on user experience and media relations.

I am a strategy-minded journalist with a passion for leveraging technology to improve the way we communicate and stay informed. Throughout my career, I have led editorial teams in Brazil and LatAm as well as spearheaded high-level projects focused on meeting customer needs, serving the public conversation, and strengthening business models. Additionally, I have experience and educational background in digital marketing.

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